I concepted, led, and executed the comprehensive visual identity and event branding toolkit for the club’s seasonal meetups. Managing a cross-functional workflow of design assets, I drove the creative direction end-to-end. I worked on the playful, bold graphics toolkit to the digital event promotion strategy. The campaign unfolded across a full ecosystem, spanning highly engaging social media rollouts, interactive digital assets, and physical spatial design for the meetups. By blurring the lines between Y2K nostalgia and contemporary design, the branding created a proprietary cultural buzz that established the club as a premier community anchor for West Coast collectors.

2026

Deliverables:

brand guideline deck, logo suite, club seal, event media (photo and video reel), promotional posters, motion graphics

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Roles: 

concept, brand voice, visual identity system, motion graphics, video editing